360° agencies like to say they do everything — from branding and advertising to SEO, design, video and social media — but no one can be truly expert at everything.​

Result:

• The result: the deliverables are often superficial — polished presentations with little real strategic value.
• The strategy lacks depth or originality.
• Quality tends to be inconsistent from one service to another.

Agencies rarely display their prices — everything is usually “priced according to the client”. A quote can take several days to arrive, whereas here, our rates are listed just below on this website.

An agency has to cover:

• its office
• its employees
• its tools
• its profit margins
• and sometimes the boss’s Porsche

In the end, it’s the client who pays for it — rates two to four times higher than a freelancer’s, for results that aren’t necessarily better.

Internal processes are often heavy and time-consuming:

• too many people involved (sales, project management, design, and more)
• layered approval process
• extended deadlines

The result? A lack of agility, a real issue for small businesses that have to move quickly.

Agencies love to sell ready-made packages — full of services you don’t really need.
Let’s be honest: behind every so-called “graphic pack” there are usually hidden costs you end up paying for.

A freelancer will shape the service entirely around your real needs.

AI is just a tool — it’s the designer’s eye, experience, and sense of style that turn a prompt into a professional, on-brand visual. 

A visual ‘crafted by hand’ with AI must be carefully designed, refined, retouched, and adapted to both the medium and the communication strategy — it doesn’t happen on its own.

Clients pay for results, not hours or tools — and those results come faster, cost less, and deliver more creativity.

Free versions offer a preview, but they come with limitations — fewer features, reduced quality, and missing tools.

Only premium versions deliver true professional results — power, precision, and creativity without limits.

I pay for the premium tools — you get the premium results.

Using premium tools means the designer keeps full copyright — unlike with many free versions.

This means your designs are fully usable for any advertising or promotional use.

Oh really? I own a guitar, but it doesn’t mean I’m playing sold-out shows.

Talent is the beginning — experience is what truly makes the difference.

Your brand deserves steady hands — not someone’s first show.

Of course — just like you can give yourself a haircut.”

Result: your clients smile at you, but you’ve no idea why.
A poor design is a customer gained… by your competitor. 

Even the best product won’t sell if no one sees it.

Design is the first impression — it sparks interest in your product and often opens the door to the quality behind it.

Quick and cheap’ and ‘brand image’ don’t mix well.

Your visual identity is like a handshake — it should inspire confidence.

Sure, but a ‘full menu’ doesn’t make a great restaurant.

With me, it’s bespoke work — not something microwaved.

That’s great — but even a Ferrari needs a tune-up now and then.

Brand image is the same — it needs to evolve to stay in the race.

Not true — design is marketing in disguise, dressed up as beauty.

It grabs attention, tells your story, and sells silently.

Leading brands invest as much in design as in their products — they know one can’t succeed without the other.

No problem. Just remember — you can’t get noticed if you stay invisible.

What happens when your competitors start thinking differently?

True — but AI has no strategy, no sense of style, and no grasp of your market.

It’s only a tool — in the right hands, it’s powerful; in the wrong ones, it’s just visual noise.

That’s a good start — but knowing the software doesn’t make you a designer.

Professional design is strategy, storytelling, and positioning — not just technical skills.